In a culture where getting the most likes, re-tweets, shares or comments is a driving force not just for adolescents but for thriving corporations, you’d think the playing field would be a little more level. However, the end result is ...

You hear all the time from marketers and various promoters that using social media as a customer service tool is beneficial. They throw down a few examples, some ideas on how to use social media to your advantage and that’s ...

What just happened to Twitter? Has it merged with Facebook? These are questions on the mind of many of Twitter’s users with the introduction of a new profile format that is similar to the rival network. As a brand, what ...

I’ve watched many non-profits struggle with the concept of social media marketing. Always spread thin as it is, the time to engage potential advocates and donors online seems the least of concerns. Unfortunately, this means that many non-profits simply miss ...

When it comes to being a business owner, you don’t want string to hold you back from doing your best and making the most of your company. And as great as technology can be, sometimes you are stuck with the ...

A couple of years ago, the majority of social media jobs were restricted to data analyzation or managing large-scale accounts for people who didn’t have enough time to do it themselves. A few years before that, it was ludicrous to ...