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Social Media

The Newest Social Media Jobs

Newest Social Media Jobs

A couple of years ago, the majority of social media jobs were restricted to data analyzation or managing large-scale accounts for people who didn’t have enough time to do it themselves. A few years before that, it was ludicrous to ...

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Social Media Mistakes: The Worst of the Worst

Social Media Mistakes

Having an active social media presence is essential for marketing a business. The relationship a business can build with their customers through social media cannot be accomplished through any other marketing technique. However, if social media is approached in the ...

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Subcultures and Social Media: Mass Differentiation

Subcultures and Social Media

Given how vast the Internet has become, it shouldn’t be much of a surprise that practically anything can be found online, including all kinds of subcultures. Subcultures are essentially small groups of people who are seeking to differentiate themselves from ...

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Five Ways to Better Engage Your Social Media Audience

Social Media Audience

It has been said numerous times that social media marketing is the future. Individuals and companies have jumped on board, working to get their social presence going so they can keep up with the ever evolving marketing world. However, gone ...

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Emotion Calendar: Twitter Researchers Pinpoint When You’re Happy and Sad

Twitter Researchers Pinpoint

It’s obvious that not every tweet is void of emotion. Sure, media outlets use Twitter to promote and share their work and businesses rely on Twitter for exposure through contests and coupon codes. But Tweeters with personal accounts often rely ...

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Google’s Ever-Changing SEO Concepts


SEO is a familiar concept in marketing. Traditionally, a main focus on SEO is link building. That’s a rule many people still subscribe to today. However, how many times do you use that tactic, only to have no noticeable difference ...

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