If your business jumped on the bandwagon and created a Facebook page to engage with customers and potential clients, kudos to you. It seems most every business or individual interested in connecting with customers and friends has joined Facebook. However, ...

Although there are many ways for brands to build an audience on Facebook, sometimes using organic tactics to generate interactions isn’t enough. In this case, one of the ways to compliment a social media campaign is to launch a competition, ...

After putting together a thorough marketing plan — complete with a timeline and budget — and placing ads, blogs and comments all over the Internet, the only thing left to figure out is whether the plan worked. Sure, you created ...

Everyone knows that social media plays an integral role in any online marketing strategy. Engaging your audience on various social media platforms is a powerful way to build your brand and build a loyal base of customers. How do you ...

Being a part of a small business can have immense rewards. Unlike the rules that come with big business, small business can give you the advantage of calling your own shots and making your own rules. And in today’s world ...

Websites no longer hold the key to a business’s health online. It’s all about social media and social media and understanding social media analytics tools. Billions of people use social media platforms such as Facebook, Twitter, Pinterest and YouTube to find ...