We hope you enjoy Brandwatch’s socia media data on President Obama’s State of the Union Address. We analyzed a 10% sampling of mentions and have multiplied all numbers below to represent the full data set, however, graphs represent the sampling. In the ...

SEO is a familiar concept in marketing. Traditionally, a main focus on SEO is link building. That’s a rule many people still subscribe to today. However, how many times do you use that tactic, only to have no noticeable difference ...

Using social media has become the norm for businesses and people alike. There are millions of users on each of the top social media outlets — Facebook, twitter, Youtube. While it’s expected to see your close friends using twitter and ...

A presence on social media is hugely important for new businesses. It’s one of the most effective, least costly ways to connect with fans and generate new leads. As a result, it makes sense to devise a social media strategy ...

Ever since social media started establishing itself in everyday life, marketers rejoiced that they’d finally found a way to promote their brands that wouldn’t be as costly as some of the other methods they’d been using. While sites like Facebook ...

Social media is a huge marketing tool for businesses and brands trying to gain popularity. While the general consensus on the amount of social media sites to use is the more the merrier, the opposite is in fact your best ...