It is natural for Social Media Platforms to attract different consumers, and demographics, and to be used for different purposes. The various platforms that make up social media do overlap in some features, for example, Instagram and Snapchat both have ...

Influencer Marketing has seen considerable growth over the years, specifically in the realm of social media, and its prevalence is only increasing. The influencer marketing industry is expected to reach $22.2 billion worldwide by 2025, with more brands searching for ...

There are many different social media platforms these days, each with its individualized format of sharing content. It is important to share high quality content on each platform to boost engagement with your brand or company. Some formats allow users ...

In an increasingly digital world, using social media for your business has become more important than ever. With this, it is useful to understand the best options out there for maximizing your growth. Whether it’s for posting, monitoring your social ...

The hashtag is a universal tool used to spread information around the internet. Hashtags on social media are so frequently used that many do not think twice about adding it to any social media post. But where did it come ...

There are many benefits to a company when they have a presence on social media. Some pros include an online community, creative content, brand awareness and consumer engagement. One part of social media marketing that is often overlooked is the ...