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Social media platforms have developed into dynamic marketing tools capable of reaching the trusted networks of today’s consumers. In an effort to add legitimacy and better quantify social media’s advertising force, Brandwatch, a global business, provides software solutions to help ...

Thank you again for visiting our site and your interest in reading our articles and blogs. In addition to publishing content on social media marketing practices, we also share information on social media tools and social media analytics. We endeavor ...

In March of 2012, a one page online social media analytics tool was launched. The team at True Social Metrics is small but passionate and committed to raising the bar for professional social media analytics. In the years since their ...

Brandwatch, headquartered in Brighton, England, is the global leader in collecting and analyzing data about social media. It gathers information from millions of online conversations on Facebook, Twitter, forums, blogs, videos, news outlets and elsewhere. The agency serves its more ...

Brandwatch is on a new mission to effectively use social media analytics as a way to measure targeted responses. Targeted responses drive business. Social media can bring people together using targeted interaction (specialized content.) Just think of content as a ...

Facebook has been spending some time trying to understand your likes and preferences in order to decide how to design your newsfeed. This is an attempt to boost user experience at Facebook and to ensure that only relevant information pops ...