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Engagement

Engagement with your target audience is essential when managing your social media. It is important to create a positive and collaborative community around your product or brand. Discover some of the best practices.

The Power of the Hashtag

The hashtag is a universal tool used to spread information around the internet. Hashtags on social media are so frequently used that many do not think twice about adding it to any social media post. But where did it come ...

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How to Maximize the Use of Social Media

There are many benefits to a company when they have a presence on social media. Some pros include an online community, creative content, brand awareness and consumer engagement. One part of social media marketing that is often overlooked is the ...

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The Journey of a Customer on Social Media

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Consumers often turn to social media for information about products or for the actual process of purchasing one. Buyers on social media typically go through a five-step process when purchasing products online. When this process is followed correctly, it can ...

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How to Use and Understand Social Media Metrics

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Social media metrics are an important tool for businesses to understand because it can show them how well their brands are marketing to consumers online. Social media metrics include all types of activity and engagements from both the brand and ...

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Social Media Industry Benchmarks

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How a brand presents itself on social media often varies depending on the industry. This can mean how often a brand posts, which platforms it uses, the style of posts, time of day, how it interacts with customers, and even ...

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The Fastest Growing Social Media Platforms in 2020

Social media has been around for what seems like awhile, however many new social networks continuously show up, while old ones continue to die out. For the unlucky networks in the past that have lived as short of a life ...

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