Engagement

The Podcast industry has seen a rise in popularity over recent years as more online users engage in this form of audio entertainment. Podcasts can be accessed from various streaming platforms, with Spotify being one of the most popular for ...

Millennials, born between 1981 and 1996, are often considered the first generation to embrace social media entirely. Having witnessed the rise of digital technology, it is no surprise that the online behaviors of Millennials on social media can vary widely ...

With over 1 billion active users globally, TikTok has quickly grown to be one of the world’s leading social media platforms. The short-form video app allows users to create, share, and discover short video clips delivered from a personalized algorithm. ...

With over 100 million new users joining the app in the first week, Threads has become the fastest growing social media platform in history. In fact, in the first two hours of the release, it hit 2 million user sign-ups. ...

With over 1 billion active monthly users, Instagram is currently one of the most widely used social media platforms in 2023. It is a great place for people to connect with friends and share their lives and ideas. Celebrities use ...

Generation Z, also known as Gen Z or the iGeneration, has taken social media by storm by creating, consuming, and buying into various content. This generation falls between the ages of 9 and 24, causing the latter half to reach ...