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Increase Engagement on Facebook

5 Innovative Ways To Increase Engagement on Facebook

Facebook provides an ideal resource for those that are looking to reach out to millions of people around the world with just one click of the mouse. Facebook has changed the way that people interact, the way companies market, the way people get news, and so much more. However, one of the downsides with Facebook is that there is a lot of content on the site. Therefore, it can be often be difficult for some profiles to get the recognition that they seek. Here are some tips to increase engagement on Facebook and get more from your conversations.

Creative Incentives To Interact
The goal of all of your Facebook comments and posts should be to get people to interact. If they don’t interact, then it may appear as if you are simply wasting your time. In a sense, you are kind of right. In order to ensure that you aren’t wasting your time, it’s best that you create incentives for people to interact. For example, give away something free to a certain amount of people that comment or like a status. The more that you get people wanting to click on your profile, the more likely it is that they’ll be interested.

Promote Others
You never know just how much cross branding you may be able to do with your Facebook profile. It’s possible that you may have a large following because your fans like you, but you may be able to generate even more engagement by working with someone else. By joining together and working to improve one another social media profiles, it’ll be easier to increase engagement on Facebook from both audiences.

Offer Inside Information
Followers love it when they feel involved and as if the accounts they take interest in are giving them something special. Therefore, if you have a product that you are releasing or have pertinent information that people may be interested in, let your Facebook followers be the first to know. Not only will your followers be happy, but others will follow your page in hopes of future insider information as well.

Be Viral
Sharing viral media is a excellent way to create engagement. To find viral media you will need to put in a lot of time online trying to find the most ideal content to share with your followers. Another option is that you can put together a social media management team who work on these efforts together. But before you just go posting everything, you want to know that it’s something that your audience would find to be interesting based off the niche that you offer. If you are a page that is dedicated to shoes and you are uploading photos of cats all of the time, your followers will likely not engage in a way that you want them to.

Keep Your Timing Right
It’s vital that you consider your timing with your Facebook following. You want the most people to see your content, without the chances of it being overlooked or missed all together. One way that you can do this is to put together a social media management team so that everyone can work to post stuff more frequently. The better you are at uploading content at the right time, the easier it will be to get responses that help to generate engagement on your profile.

Looking to increase engagement on Facebook can be a challenge at first, but it’s certainly something that can be done. By putting an emphasis on these 5 innovative ways to generate engagement, and by increasing your overall social media management, you’ll notice more interaction from those who follow you online.

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About Adam Post

Adam Post is a Los Angeles Social Media Strategist and Founder of Bright Age Digital Creative Agency. Follow me on Google Plus https://plus.google.com/+AdamPost/

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